BBNaija 2020: Dele Momodu under attack for campaigning for Kiddwaya


A cross-section of Nigerians has reacted to a recent statement by Media Mogul, Dele Momodu advising viewers of Big Brother Naija, BBNaija 2020 against promoting ‘poverty mentality’.

Momodu had on Friday said BBNaija is about entertainment and branding opportunities for housemates and that viewers should not vote for the winner based on the poorest housemate.

According to him, viewers should enjoy the game and vote for Kiddwaya because he is a perfect gentleman.

His tweet read: “This show is not just about money, it is about ENTERTAINMENT and BRANDING opportunities for the housemates. Please, let’s stop promoting POVERTY mentality.

“Winning won’t make you the richest HOUSEMATE! Let’s play and enjoy the game by voting for the perfect gentleman who rocks, Kiddwaya!

His post did not go down well with some viewers who insinuated that he was berating housemates from poor background.

They wondered why Momodu expect them to vote for a billionaire son that is privileged, rather than housemates gifted with talent.

Here are some comments gathered by Eagles Path from Twitter:

@Badmusib “Now you want me to vote for Kiddwaya, who comes from a billionaire family, I should abandon Laycon who is a hustler like me? Nah! If you’re are asked to vote for knowledge, will you choose Kiddwaya? Laycon getting that money has more impact on him than Kiddwaya getting it.”

@Airfem234 “ Voting other housemates other than Kiddwaya is in no way promoting poverty mentally. I vote the housemate i connected to from day one and that’s Laycon.”

@Imfaoz “ Yes, it would be poverty mentality’ when people like you praise – sing the looters and downgrade the genuine hustlers who are still hoping for breakthrough. You deleted a tweet only to come up with another bad one. On this one, disappointment is an understatement.”

@Odesolachase “ Yeah, the show is not about promoting poverty mentality but about promoting a flirtatious guy. Bros just say his father is your friend.”


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